Course Description
Marketing is the most basic function of the organization. The purpose
of business is to create customers, and encourage customers to a
repeat purchase. Marketing performs these important functions and
more.
Having said this, it is imperative that Marketing should not be in the
confines of the marketing department. It should be part a function and
responsibility of all the members of the organization.
Organizations that know the power of marketing are organizations
that are the leaders of their industries.
Course Objectives:
At the end of the learning session, you will be able to:
- Learn the meaning and importance of marketing;
- Learn different strategic marketing frameworks that will guide
you when you craft your own strategic actions; - Learn to integrate and maximize digital in your marketing
activities; - Gain a deep understanding on your company, customers, and
competition; - Become a confident marketing professional as you gain
competence in using marketing tools in growing your business
Who Should Attend:
- Marketing Managers and staff,
- Business Owners
- Supervisors
- Any professionals who wanted to learn and maximize marketing
in growing their business
Course Outline:
Module I Marketing Fundamentals
A. What is Strategy
B. What is and what is not Marketing
C. Customer Value Driven Strategy
D. Environmental Analysis
E. Marketing Mix Strategy t
F. SAVE
G. Innovation Grid
Module II. Integrated Marketing Communication
A. IMC Meaning and Importance
B. Promotion Mix
C. Perceptual Map
D. AIDA
E. Customer Journey Map
F. ATRN
Module III. Digital Marketing
A. Digital Marketing Meaning
B. 4 Cs of Digital
C. Filipino Digital Consumption
D. Importance of Digital Marketing
E. RACE
F. Types of Media
G. Micro Moments
